Wednesday 22 May 2013

Considering an audience for the album artwork

Ferocious Dog have a very loyal cult following. They are not just fans of the band, they are considered family and friends. Considering this, should a tribute be made to them within the album artwork? What would people like to see within the album apart from the music?

After a meeting with FD photographer Pete Wagstaff and front man Ken Bonsall we decided to included some sort of a tribute to the fans who buy the new album. we discussed the ideas of a centrefold in the booklet thanking them as well as something much more personal.

After going back to the drawing board I made the centre fold below. It includes 'thankyous' to all of the fans as well as specific people who has followed/worked with the band over the years. It also includes 'thanksyous' from from each band member to different people. 


I then contacted the printing agency about the possibility of adding an extra page to the booklet to include this double page spread in order to get a price. 


As you can see much negotiation took place, however the price ended up being too much, as a result a different approach had to be took.

Considering the audience here became crucial. who has helped us the most? what could be done to thank them?

This is when Myself and Pete made a collage for the back cover of the booklet featuring old photos of the fans at the gigs and often backstage. This gave the overall booklet a very personal look to the fans and the band. below is the booklet rear cover we made. It also features ex FD Drummer Paul Newbury, who sadly took his own life. 




I also had to consider what else would the fans like to see in terms of extra content?
This is when it was decided to use 'never seen before' photographs of the band so that the fans would have something extra too look at. the photographs include a different member of each band as well as an image of Lyla the fiddle players daughter who the song of the same name was written about. I felt doing this would allow the fans to see the human side of the band away from the stage; consequently giving the album artwork a very personal look which I feel sets it apart from other albums sleeves. 

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