Below is the finished Nottingham Loves poster for the night-time half. I think that the light levels and colours really help to compliment the night concept even though I have not used realistic looking images. There is a good ambiance and feel to the poster, maybe even mysterious?
However now there is the challenge of making the Daytime poster have the same kind of feel to it without the use of ambient light. The colours must compliment this poster even though they will be different in terms of shades and saturation. The typography must also remain the same but without the night time glow of light used.
Getting these aspect right to create the right look for the poster will be difficult however if done right both posters will compliment each other and look good within the market as a piece of 'promotional art'
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