After spending some time now with he multimedia team at Linneys something is becoming to very apparent when watching the designers work and looking at project progress through different stages. Its the very minor and individually unnoticeable details on and project that together make a massive difference. For example something simple like how light bounces of an object in a fully rendered model, or the very slight camera movements that are used when editing live footage and animated scenes. I hear the designers say " its just that one little detail that makes the piece believable" on a daily basis, and they are correct when they say it.
A designer showed me a two versions kitchen he had made in 3DS Max, the original and one that had been tweaked ever so slightly. thought the differences were subtle, they were very noticeable and made a massive improvement, which is something that the client will want. I see more everyday that Linneys is as successful as they are because they look at the little things...
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